Rider on a Super73 ebike kicking up sand


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Media Contacts

For press-related and media inquires, please reach out to Christiana Mullen at christiana@super73.com

SUPER73 Announces Collection of Model Year '24 eBikes

SUPER73 Announces Collection of Model Year '24 eBikes

SUPER73 Utilized Rider-Inspired Feedback to Upgrade the Look and Feel Of the Latest Lineup of Premium E-Bikes While Debuting a New Retail Store at Irvine Headquarters
SUPER73 x Howler Brothers Capsule Collection

SUPER73 x Howler Brothers Capsule Collection

Fusing outdoor ruggedness with urban flair, the SUPER73 x Howler Brothers collaboration encapsulates the adventurous spirit defining both innovative brands. Celebrating surf culture and western wea...


Available now, SUPER73 designed a limited run of special-edition bikes based on rider-inspired feedback.
A man sits on a custom Pacifico x SUPER73-S2 bike holding a case of Pacifico beer.

SUPER73 & Pacifico Collaborate on Ultimate Customized S2 Electric Bike Giveaway

Based on the success of the 2022 collaboration, the category leader in electric vehicles and top-performing beer brand are teaming up to host the ultimate giveaway allowing U.S. citizens the chance...
Young man riding a SUPER73 Indian ebike down the street

SUPER73 & Indian Motorcycle Partner to Debut eFTR Hooligan 1.2 EBike

From urban commuting to recreational riding, this new electric bicycle combines proven performance with moto-inspired styling.
Super73 C1x parked on urban rooftop

C1X Electric Motorcycle Debuts Fast Charge

SUPER73’s new wave of battery technology eclipses anything currently on the market, with the ability to fast charge from 10% to 80% in only 15 minutes giving riders about 70 miles of range.
Super73 Adventure series lineup in concrete landscape

All New SUPER73 Adventure Series

The SUPER73 Adventure Series is packed with state-of-the-art features that will make riding more fun when exploring the outdoors with family and friends. Each SUPER73 Adventure Series model comes s...
Super73 K1d lineup of all available colorways

SUPER73 K1D Electric Balance Bike

Available in four colorways, the K1D’s design was influenced by 80’s BMX and Motocross culture to create a neo-retro balance bike with a 60-minute play time. Further separating itself from the comp...
Super73 C1X and Youth Series ebikes against each other showing a size comparison

SUPER73 Earns Two 2022 Red Dot Design Awards

SUPER73’s “C1X” concept motorcycle and “Youth Series” electric bikes recognized for exceptional design by the oldest and most prestigious design competition in the world.
Mysterious Helmet looking back at Super73 in futuristic garage

SUPER73 Awarded Fast Company Most Innovative Companies

Given that SUPER73 has only existed for six short years, its inclusion and ranking in the Fast Company list of Most Innovative Companies in Branding 2022 is truly remarkable. The recognition SUPER7...
Youth series bikes lined up in futuristic lighting

SUPER73 Debuts Youth Series E-Bike

The new platform came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a fami...
Topgolf collab bike in front of a purple backdrop

SUPER73® Teams Up With Topgolf

SUPER73's Special Projects team, known internally as HALO, partnered with Top Golf to create something both functional and eye-catching. This custom SUPER73-S2 pairs the utility of the world's best...
Riders enjoying Z-Miami bikes in a neighborhood

SUPER73 Debuts Z-Miami, R-Brooklyn, & More

In an exciting debut, SUPER73 rolls out it's latest models including the exciting SUPER73-Z Miami, SUPER73-R Brooklyn, and so much more. In our biggest product announcement to date, it's clear tha...
C1X image unveiled in colorful lighting

SUPER73 Debuts C1X Motorcycle Concept

Development of the C1X is the direct result of feedback from existing SUPER73 riders, a large percentage of whom expressed interest in graduating to a street-legal motorcycle. The radical C1X Conce...
Two models riding super73 on a beach

Saint Laurent Rive Droite SUPER73

SUPER73 and Saint Laurent have collaborated on a special edition of the SUPER73-S2. Keeping the timeless and characteristic style of Saint Laurent and the exciting design of the SUPER73-S2 electri...